Code of Ethics

Last updated: March 2026

At HomeKOG (homekog.co.uk), we are committed to conducting our business with integrity, transparency, and accountability. This Code of Ethics outlines the principles that guide how we operate and interact with our users, partners, and stakeholders.


1. Integrity and Honesty

We act with honesty and integrity in all aspects of our business.

  • We provide clear and truthful information about our services
  • We do not mislead users or make false claims
  • We operate in a fair and ethical manner at all times

2. Transparency

We are open about how our business operates.

  • We clearly state that we are a lead generation service
  • We disclose that we may receive commission from third-party providers
  • We aim to ensure users understand how their data is used and shared

3. Customer First Approach

We prioritise the needs and interests of our users.

  • We aim to connect users with relevant and appropriate providers
  • We treat all users with respect and fairness
  • We take feedback and complaints seriously

4. Data Protection and Privacy

We are committed to protecting personal data and complying with applicable laws, including UK GDPR.

  • We collect only necessary information
  • We process data lawfully, fairly, and transparently
  • We take appropriate measures to protect user data

5. Fair Treatment and Inclusion

We promote equality, diversity, and inclusion in line with our EDI Policy.

  • We treat all individuals fairly and without discrimination
  • We expect the same standards from our partners

6. Responsible Partnerships

We work with third-party providers responsibly.

  • We aim to connect users with reputable providers
  • We expect partners to act professionally and ethically
  • We reserve the right to stop working with partners who do not meet our standards

7. Accountability

We take responsibility for our actions.

  • We address complaints promptly and fairly
  • We review and improve our processes regularly
  • We act on feedback to improve our service

8. Compliance with Laws and Regulations

We comply with all relevant laws and regulations, including:

  • Data protection laws (UK GDPR and Data Protection Act 2018)
  • Consumer protection laws
  • Advertising and marketing regulations

9. Continuous Improvement

We are committed to ongoing improvement by:

  • Reviewing our policies and practices
  • Enhancing transparency and user experience
  • Adapting to legal and regulatory changes

10. Reporting Ethical Concerns

If you have concerns about unethical behaviour related to HomeKOG, please contact us:

Email: admin@homekog.co.uk
Website: homekog.co.uk

All concerns will be treated seriously and handled appropriately.